Visualization

 

The Visualization Process

We define "visualization" as a special kind of artistic and narrative chronicle, a high level and colorful translation or recap. A visualization is a record of much more than what an audience may see, hear and process along a linear line. It is an artful and dynamic communication that lends insight, energy and excitement to the experiences and messages you're creating and delivering at your meetings and events. We almost always recommend an interactive component as part of each visualization so that your meeting and event participants have a sense of owning the message and contributing to the artwork.

Imagine a large white canvas as a clean slate for the messages you're communicating at your next meeting or event. Now imagine this plain white canvas in full color. Our one-of-a-kind, artistic summaries (paintings, sketches, drawings) will help to recap your core content, highlight key points and deliver a higher level of meaning and insight to lessons learned and decisions rendered. We also create companion pieces to the artwork such as articles, journals and booklets that incorporate elements of the artwork (digital images) enjoined with narrative summaries.

We accomplish the work of making your meetings and events memorable with a unique blend of writing and sketching, illustration and amazing pictorials in ink, paint or pencil and oftentimes mixed media. Our visualization work coalesces fine art and editorial in a breakthrough manner. Audiences respond to the organic quality of the artwork, especially its creation in real time as your meeting or event unfolds, and then its grand unveiling or display in the meeting room.

Of course we all know electronic communications rule today, but we also understand that human beings gravitate to the creative experience. Our visualizations cut through the communications clutter to drive your messages home. They take the form of murals, paintings, booklets, journals and other colorful and creative outcomes which provide unique and memorable records of your meetings and events, emphasizing your purpose for gathering and your important take-away points. Our visualizations can also be re-purposed for placement on internet or intranet sites or incorporated into e-executions to reinforce key messages or to deliver calls to action.

Betty Sitbon

Muralist | Artist | Visualizer | Teacher